Forget best World Cup advert of the summer. The new Nike commercial is perhaps a contender for best World Cup ad of all time.
Transporting you back to a time when you were a child, running across the park pretending you were Eric Cantona, or Chris Waddle, or Lee Bowyer – OK maybe not quite him – the new advert’s star-studded line up can’t help but get you excited for the big tournament, no matter how old you are.
The ad instantly went viral when it was uploaded to YouTube just a month ago and has already racked up over 66 million views, the highest Nike have ever received on the channel. It’s been the talk of pubs, offices, and of course schools across the country.
Landing on April 25th, the advert received over two thousand retweets upon first post by Nike Football, whilst Nike pro Zlatan Ibrahimovic earned an extra three and a half thousand when he posted the video.
Although it’s unsurprising. Nike is a marketing powerhouse and every four years tries to produce something special ahead of the World Cup. In 2010, we had the ‘Write the Future’ campaign, which saw Wayne Rooney as a tramp. In 2006, it was all …